Annual Calendar for Branded Deliverables

Creating an annual marketing calendar for real estate agents involves planning various deliverables and activities throughout the year. Here's a comprehensive plan to help you stay organized and consistent in your marketing efforts:

January

• Newsletter: New Year’s resolutions for homeowners, market predictions.
• Brochures: Update with new listings and recent sales data.
• Email Campaign: "New Year, New Home" – incentives for early buyers.
• Target Market Events: Host a “Kickoff to the New Year” open house.
• Advertising: Local magazine ads highlighting top listings.
• Blog Posts: Market trends and predictions for the coming year.
• Social Content: New Year’s greetings, market trends, and client testimonials.
• PR: Press release on market predictions and new year plans.

February

• Newsletter: Valentine’s Day specials, romantic home ideas.
• Brochures: Feature homes perfect for couples.
• Email Campaign: “Love Your New Home” – showcase homes with romantic features.
• Target Market Events: Valentine’s themed open houses or events.
• Advertising: Digital ads focused on cozy and romantic homes.
• Blog Posts: Tips for staging your home for Valentine’s Day.
• Social Content: Valentine’s Day themes, client stories.
• PR: Feature on romantic homes and market opportunities.

March

• Newsletter: Spring market update, tips for home maintenance.
• Brochures: Spring-themed design updates.
• Email Campaign: "Spring into a New Home" – seasonal promotions.
• Target Market Events: Spring market workshops or seminars.
• Advertising: Spring clean-themed ads in local papers.
• Blog Posts: Spring cleaning tips for sellers.
• Social Content: Spring market updates, maintenance tips.
• PR: Press release on the spring market outlook.

April

• Newsletter: Earth Day, sustainable home ideas.
• Brochures: Highlight energy-efficient homes.
• Email Campaign: “Go Green” – focus on eco-friendly homes.
• Target Market Events: Earth Day events or eco-friendly home tours.
• Advertising: Green living features in local publications.
• Blog Posts: Benefits of energy-efficient homes.
• Social Content: Earth Day tips, eco-friendly homes.
• PR: Feature on sustainable homes and market trends.

May

• Newsletter: Summer market preview, gardening tips.
• Brochures: Homes with beautiful gardens.
• Email Campaign: “Summer Market Preview” – highlight new listings.
• Target Market Events: Garden tours or outdoor home showcases.
• Advertising: Summer market ads in lifestyle magazines.
• Blog Posts: Preparing your home for summer.
• Social Content: Garden and outdoor living features.
• PR: Press release on the summer market forecast.

June

• Newsletter: School's out, family-friendly homes.
• Brochures: Homes in top school districts.
• Email Campaign: “Move Before the School Year” – family-focused.
• Target Market Events: Family-friendly open houses or picnics.
• Advertising: Ads in family-oriented publications.
• Blog Posts: Tips for moving with kids.
• Social Content: Family home features, school district highlights.
• PR: Feature on family-friendly homes and neighborhoods.

July

• Newsletter: Mid-year market update, summer fun.
• Brochures: Update with mid-year sales data.
• Email Campaign: “Summer Sizzlers” – highlight hot properties.
• Target Market Events: Summer BBQ open houses.
• Advertising: Mid-year market review ads.
• Blog Posts: Mid-year market analysis.
• Social Content: Summer activities, market updates.
• PR: Mid-year market review press release.

August

• Newsletter: Back to school, home organization tips.
• Brochures: Focus on homes with study spaces.
• Email Campaign: “Get Settled Before School Starts” – family-focused.
• Target Market Events: Back-to-school open houses.
• Advertising: Ads in back-to-school guides.
• Blog Posts: Home organization tips for the school year.
• Social Content: Back-to-school themes, organization tips.
• PR: Feature on homes with great study spaces.

September

• Newsletter: Fall market update, home improvement tips.
• Brochures: Fall-themed design updates.
• Email Campaign: “Fall in Love with a New Home” – seasonal promotions.
• Target Market Events: Fall home tours or events.
• Advertising: Fall market ads in local papers.
• Blog Posts: Preparing your home for fall.
• Social Content: Fall market updates, home improvement tips.
• PR: Press release on the fall market outlook.

October

• Newsletter: Halloween, spooky home ideas.
• Brochures: Feature homes with great Halloween potential.
• Email Campaign: “Find Your Boo-tiful Home” – Halloween-themed.
• Target Market Events: Halloween open houses or events.
• Advertising: Halloween-themed ads in local publications.
• Blog Posts: Staging your home for Halloween.
• Social Content: Halloween decorations, spooky homes.
• PR: Feature on homes perfect for Halloween.

November

• Newsletter: Thanksgiving, gratitude, home readiness for holidays.
• Brochures: Holiday preparation tips and listings.
• Email Campaign: “Home for the Holidays” – Thanksgiving-themed.
• Target Market Events: Thanksgiving appreciation events.
• Advertising: Ads in holiday guides.
• Blog Posts: Preparing your home for holiday guests.
• Social Content: Thanksgiving themes, gratitude posts.
• PR: Feature on homes ready for the holidays.

December

• Newsletter: Year-end review, holiday wishes.
• Brochures: Highlight success stories from the year.
• Email Campaign: “Year-End Deals” – final push for the year.
• Target Market Events: Holiday open houses or appreciation events.
• Advertising: Year-end review ads in local publications.
• Blog Posts: Year in review, holiday home tips.
• Social Content: Holiday greetings, market reflections.
• PR: Year-end market review press release.

This calendar ensures a balanced and comprehensive approach to marketing throughout the year, keeping your brand active and engaged with your audience.